Digital marketing agency for high-growth companies seeking to unlock an inflection point in their growth. We know high-growth companies because our founding team has been part of 60+ transactions and helped dozens of growth-stage companies scale their marketing and sales. We have a mission for telling authentic stories and building engaging communities. Our aim is to support your growth, whether by taking on the role of your Fractional CMO, assisting with a specific strategic project, or managing one of your key areas of development. ➢ Serve as Fractional CMO for high-growth organizations needing assistance hiring the right full-time CMO and those that need experienced growth leadership but are not quite ready for a dedicated full-time in-house resource yet. ➢ Define and coordinate internal and external resources needed to maximize returns for the current investment and needs of the client. ➢ Lead client engagements to define go-to-market strategies, SEO/SEM roadmaps, integrated brand strategies, agile content marketing plans, and marketing analytics reports. ➢ Drive B2B consulting projects to define and create modern demand generation marketing programs to accelerate pipelines and reach financial milestones, with reduced Customer Acquisition Cost. ➢ Create the full go-to-market strategy and serve as senior leadership to in-house marketing teams. Responsible for the creation of processes to drive marketing vision from inception to execution. ➢ Built customer and local partner engagement strategies to maximize the number of raving customers for multiple 25+ B2B and B2C clients. ➢ Keynote speaker on modern marketing activities, strategies, servant leadership, and modern digital tools. Featured at PPAI, private company/team workshops, TechCrunch,Thrive Global, USA Today, Business 2 Community, WGN Radio, NBC, ABC, and at the White House.
Promoted to oversee the full P&L and operations for this multi-million ARR SaaS business serving thousands of customers, after the acquisition by eXp World Holdings. Acted as General Manager with full responsibility for the wholly-owned subsidiary. ➢ Grew Annual Recurring Revenue 89% from acquisition by eXp & 168% during my tenure leading all growth, sales, and operations. ➢ Achieved a 3750% increase in brand recognition through more than 3,000 press mentions, local events, a new social media strategy, and a major industry cross-promotion partnership. ➢ Revamped partner program from a handful to hundreds of agencies and consultants. ➢ Increased organic traffic to website by more than 300% and generated 19,000 new leads. ➢ Created and implemented marketing/brand strategy driving 19M organic Google search impressions, 90K+ social shares, and ranking 14K keywords. ➢ Served as brand spokesperson at hundreds of events, webinars, and customer trainings. ➢ Oversaw the creation of a Customer Success team to maximize customer value, improve close rate by 5x, and reduce customer churn. Company Highlights: + Showcase IDX is a provider (B2B) of real estate search plugins for WordPress to the entire real estate industry with thousands of agent customers, which included 100+ brokers and teams such as CENTURY 21, Coldwell Banker, COMPASS, Keller Williams, RE/MAX, eXp Realty, and Sotheby's International Realty. + Showcase IDX offers the industry’s #1 ranked home search, consumer engagement tools, and lead generation platform, enabling thousands of real estate professionals across 100+ brokerages and teams to harness the full marketing potential of modern marketing. + Over 13,300,000 consumers interacted annually with our search product, searching 52,300,000 minutes on customer’s websites. + The only home search that consumers consistently choose over large real estate portals.
Led strategy, organic growth, and operations for the eXpRealty.com Integrated Platform containing the patent-pending My Link My Lead, the 4th largest real estate portal in the US, the Agent-to-Agent Referral Tool, the public and internal Agent Directory, and more. Our division was part of the growth in agent count from 32,000 to 89,000, including the expansion from 4 countries to 23. Here are some of my contributions while working at eXp Realty: ➢ 1 of 7 inventors of My Link My Lead (MLML) lead & content generation platform, which had 10,000 eXp agents sign-up for the waitlist in under 6 months. ➢ Led all go-to-market strategy and execution, masterminds, onboarding, operations, and customer support for the eXp Realty Integrated Platform, which included MLML. ➢ Reached an annual run rate of tens of thousands of referrals in the first 7 months of go-to-market for our proprietary referral tool. ➢ Created the Enterprise SEO and Product-Led SEO strategy and oversaw the creation of the 4th largest real estate website in the US, driving tens of millions of impressions of the eXp Realty brand from organic search, from over 2M active listing pages and 150k hyper local landing pages generated from our proprietary tech stack pulling from hundreds of data sources. ➢ Generated 5,000,000+ words of original content using a combination of internal writers, external writers across multiple continents, and Artificial Intelligence (AI) to increase topical authority based on the latest knowledge of macro-semantics and micro-semantics. ➢ Part of the small deal team leading to the divestiture of Showcase IDX to Constellation Real Estate Group. ➢ Spoke at 170+ state and international events, with my team, reaching tens of thousands of eXp Realty’s 88,000 agents, managing brokers, and staff. eXp Realty highlights: + Multibillion-dollar company with global operations (NASDAQ: EXPI) + Ranked #1 - Largest Brokerage by Transaction Sides & Agent Count
95%+ of my focus was on crafting an innovative and industry-leading lead generation and referral platform for eXp Realty and its agents. During this time, I oversaw all efforts related to organic growth around US and Canada portals, led operations and culture across the entire division, and served as 1 of 4 executive leaders on the team. ➢ Created eXp Realty’s portal and lead platform, set to transform the digital real estate sphere, establishing new standards for online engagement and lead generation ➢ Oversaw all coordination between our Showcase IDX subsidiary and the larger team focused on building proprietary solutions for eXp Realty. ➢ Implemented an integrated internal product marketing plan to connect with eXp’s 88,000 agents including drip email campaign, early-access sign-ups, training sessions, multiple workplace groups, ➢ Part of the strategy and operations team creating innovative tools using areas of AI, network-effect products, and the next generation of real estate technologies and how they can transform agent's lives.
Investors brought me in to unlock growth and prepare the company for a large venture capital investment, which turned into an acquisition by eXp World Holdings. ➢ Implemented a complete brand refresh and relaunch within the first 90 days, resulting in significant increase in lead generation and current customer usage. ➢ Restructured all customer training and implementation materials resulting in 50M visiting homebuyers, spending 2.4M hours on agent websites, and Billions in sales volume. ➢ Reduced Customer Acquisition Cost (CAC) & Increased Lifetime Value (LTV) allowing the company to minimize burn and reach profitability. ➢ Created modern PPC and remarketing campaigns across all search and social platforms to increase short-term customer acquisition & align with new go-to-market strategy.
Co-founded company that built one of the first influencer marketing platforms. Our marketing and customer success efforts drove the marketing programs responsible for millions of touch points with potential customers. ➢ Assembled the initial team and oversaw the first three years of operations. ➢ Raised and oversaw early-stage financing from angel investors including $1M capital raise from Bee Partners, Rincon Venture Partners, and a group of prominent angel investors. ➢ Responsible for all aspects of the company with day-to-day responsibility for marketing, sales, and customer success. ➢ Led successful launch - becoming the platform of record for marketing teams in eSports, gaming, and nutrition industries. Customers included top brands such as CBS Interactive, BenQ, Harmonix, HyperX, Hansgrohe, KontrolFreek, Supply.com, MuscleTech, and dozens of others.
Acquired by Oracle in June 2012; Vitrue SRM platform enables brands to engage consumers on Facebook, Twitter, Google+, YouTube and emerging platforms such as Pinterest and Instagram through a singular, centralized platform interface. Vitrue's platform collectively manages more than one billion social relationships in over 100 countries. ? Development of acquisition and growth strategy for Vitrue ? Evaluation, selection, diligence, and execution of strategic acquisitions and global partnerships ? Led strategy and partnerships for industry-first Media Partner Program (MPP), including launch partners Involved Media, Marin Software, Nanigans, Optimal, Spruce Media and Unified.
Led research and product efforts related to emerging technologies in social, location and mobile, reporting to Chief Product Officer. ? Responsible all aspects of acquisition and integration of GamesThatGive ? Drove partnerships with multiple companies across social media, social commerce, web analytics and other Sectors ? Led Emerging Products and Vitrue Games teams and product releases
Drove all aspects of business affairs (strategy, pricing, licensing negotiations) for SaaS, geo-spatial platforms, real-time roadway traffic and emerging products, leading to $8.1B sale (exit) to and successful integration with Nokia ? Led worldwide competitor research efforts, identifying potential $1B+ revenue opportunities, resulting in successful pivot when Google entered geo-spatial market ? Ran business and strategy for successful negotiations of intellectual property (IP) and technology licensing; Examples include Nokia / Apple patent agreement, NAVTEQ / Tele Atlas IP licensing, NAVTEQ / Google IP licensing ? Reduced time to market and increased model forecast accuracy, for business divisions with $400MM of annual product development and $1B+ of annual revenue ? Successful partnerships with many Fortune 500 companies and startups in Asia, Europe, North America and South America (e.g. Microsoft, Google, China Mobile, Garmin, Motorola, Sirius Radio, BMW, Renault-Nissan, Tribune Group, Cox Radio, Route66, etc.)
Stunt performer, stunt training and fight choreography. ? Stunts: High falls, low falls, wirework, full contact, studio fighting, motion capture, animal handling - specialty is alligator handling ? Martial Arts: Street, cowboy and martial arts; full contact and simulated fighting ? Weapons Training: Medieval and Asian weapons including long and short sword, rapier, broadsword, staff, escrima and a variety of others ? Fight choreography: Armed, unarmed and multi-opponent
Developed and implemented the strategy to expand internet subsidiary and marketing for multiple store locations, resulting in a 40% year over year growth of internet sales for four years. Oversaw outside consulting on business plans and new technologies.
Cofounded global special interest grouping responsible for business networking and advancing the state of the mobile games industry. Assembled and oversaw advisory board. Speaker at multiple international conferences.
? Founded and led global skunk works team responsible for: 1) inventing technology and foundational patents covering all check-in services and location based advertising 2) all aspects of expanding NAVTEQ's business into the gaming and entertainment industries 3) more cool stuff (ask me about the rockstars on my team) ? Recognized for contributing 50+ invention disclosures in social media, location based services, gaming and other areas ? Received 10+ company awards for inventions and 10+ granted/pending U.S. patents and international patent applications ? Drove financial modeling, due diligence and substantial author of filings for $880MM IPO in 2004 ? Led strategy and IP efforts for $250MM in mergers and acquisitions (M&A) across 3 continents ? Founded and led competitive intelligence team reporting to C-Level and Board of Directors ? Developed and implemented pricing strategies, new business models, and licensing structures for expansion into Asia in China (joint venture), South Korea, Singapore, and Taiwan
Spearheaded creation of subsidiary focused on internet sales and catalog ordering. Responsible for hiring and managing new employees, outsourcing, website creation and marketing campaign.
Ethereal Innovations is an investment group and consulting team with a higher purpose. We 1) provide advisors & board members to a variety of companies 2) consultants and temporary team members to portfolio and external companies 3) help experienced operators achieve their dream of starting and owning their own company 4) incubate internal companies and communities 5) serve/speak on authentic living and relationships. Active Engagements: ? Better Living Products: Chairman of the Board ? Multiple community groups totaling more than 500k members: Founder and advisor ? Regular speaker/contributor on relationships, dating and marriage ? Regular speaker/contributor on social media, digital marketing and new technologies ? cMEcompete: Advisor
SoTech is a community of pay it forward executives who are passionate about growing the South as a leader in Technology. We help our members connect with the hi-tech community all across the South through creating opportunities for business growth and mentorship. Learn more and join the community at www.sotechleaders.com
Provided (periodic) strategic advice on B2B marketing and innovation to private equity firms, venture capital groups, innovation teams and Fortune 500 companies. Business decision-makers come to GLG to gain insights to create better, more informed outcomes.
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